Golden Rule Broadcasting has been on the forefront to bridge the communication and services gap for the elderly since 2000.
GRB targets and identifies Texas elderly 60 years and older that primarily reside in senior healthcare facilities by providing music therapy and educational programs that inform and inspire them.
Golden Rule Broadcasting was created to bridge the gap of not only how the elderly received communication in their typically isolated, neglected and disconnected environment, but also to reverse the blatant lack of programming available for and to the “forgotten demographic” of Adults 60 years and older. This neglect became painfully apparent when the 200 channel offering of the two satellite radio companies in the late 1990’s offered NOT A SINGLE SENIOR RADIO CHANNEL.
The most neglected and isolated elderly populations were identified as those living in senior healthcare facilities, therefore, GRB’s first program service concentrated on bringing age appropriate programming including music and music therapy directly to the elderly residing in a senior healthcare facility.
It is heart breaking to hear stories of the elderly that are literally dropped off at a senior healthcare center and never visited again. In fact, dismal statistics from the TX Department of Health & Human Services, estimate as high as 67% of nursing home residents in Harris County/Houston, TX., DO NOT receive a regular visit; a regular visit is considered only 2 times/month! Something had to be done to stop the heart break of such neglect so GRB’s first initiative to offer individual and community connectedness, not to mention improved mood, dignity and self-worth, began with our first broadcast in 2002.
Through satellite and internet broadcasting, GRB continues to avail a 24/7 private Senior Inspirational Channel of music and music therapy to residents of a senior facility as an in-house television channel. A communication device such as a radio or television is also provided to those senior residents that need one.
In Houston, 67% of seniors residing in a Harris County long-term healthcare facility, (nursing home), don’t receive at least two visits per month.*
*Source: Texas Department of Health and Human Services
One of the ways that Golden Rule Broadcasting combats this dismal statistic is by airing Public Service Announcements on Houston television stations annually in September. These timely announcements encourage visitation to a senior residing in a Houston area nursing home during September—Senior Center Month.
Reaching the unreached, isolated and neglected of the world
Senior Inspirational Channel Listeners
Certified Music Therapy Sessions
comfort baskets distributed
Communication Devices Distributed
Key Elderly Issues
GRB – Improving Lives of Seniors with Music Therapy
Loneliness and boredom are the two most prevalent behaviors experienced amongst residents in a senior healthcare facility.
We uniquely bring senior programs directly to the resident in their own room in a senior healthcare facility, as well as offering group activities to the senior community where we broadcast our private broadcast channel..
Dismal visitation statistics exist for residents in a senior healthcare facility; 60%+ NON VISITATION RATE. GRB avails a 24/7 “constant companion” of music therapy and age appropriate senior programming and provides Comfort Basket outreaches.
Self-worth & Dignity
We offset cultural stigmas through mentorship programs.
Wholeness & Wellness
Our varied programming advocates physical, mental and spiritual health.
Our Senior Inspirational Channel content is 84% music and music therapy to increase cognitive thinking, improve mood and many other positive outcomes.
Did You Know?
We have patients (who have had strokes), that cannot talk but can still sing.”
Dr. Javier Provencio
Director of the Neurological Critical Care Unit
Cleveland Clinic –
NBC report from June 20, 2012
GRB is a member
GRB only uses Certified Music Therapists
GRB is a Silver Seal recipient for Guidestar
Let’s Start Something new
Please complete this form if you’d like to learn more about Golden Rule Broadcasting or be contacted regarding how we might assist you in reaching your goals in supporting seniors.